Axos Bank: Banker Robbers
People pay on average $400 a year in hidden bank fees. That’s robbery. Axos Bank doesn’t have any of those fees, so we made this campaign, letting people know they don’t have to put up with being extorted.
Featured by: Adweek - Ad of the Day, Creativity - Pick of the Day, Adage - Top 5 Ideas You Need to Know About
We rigged a security cam on set on the day of our shoot and captured CCTV footage of this outrgeous crime, then we used the footage to headline fake news articles that supported our launch
Made with Chuck McBride, Sean Flores, John Gilchrist, and Michael Huntley