Axos Bank: Banker Robbers

People pay on average $400 a year in hidden bank fees. That’s robbery. Axos Bank doesn’t have any of those fees, so we made this campaign, letting people know they don’t have to put up with being extorted.

Featured by: Adweek - Ad of the Day, Creativity - Pick of the Day, Adage - Top 5 Ideas You Need to Know About

We rigged a security cam on set on the day of our shoot and captured CCTV footage of this outrgeous crime. Then, we used the footage to headline fake news articles that supported our launch.

We followed up the video launch with social/digital wanted poster content.

Made with Chuck McBride & Sean Flores.