Rumchata: Book Clubbers
Rumchata is a horchata and rum liqueur. This unusual combination of ingredients leads people to see it more as an occassion beverage than their go-to drink. That’s why Rumchata asked us to create a brand platform that inspired people to make everyday an occassion.
We created, ‘Have Your Unusual,’ and launched with a spot that takes the everyday and turns it into ‘you don’t see that every day.’ Because you may never regret having a usual night the next morning, but years later you’ll wish you’d done ‘the usual’ a lot less.
Featured by: Adweek, Adage, LBB, Muse, Webbys Honoree Best Copywriting.
![](https://freight.cargo.site/t/original/i/a46f3627239d5e7fff576dfd23b7557b17ea99d8e9df2fb73664f364c6725f4e/RumChata_Unusual.jpg)
![](https://freight.cargo.site/t/original/i/93233417aff3704aaf8399cf99530eb1a48522624238246e3927679981d9a160/RumChata_Mutiny.jpg)
![](https://freight.cargo.site/t/original/i/24b0bf27c878570e48bf15415a99a6b96f1185dcd4e3fe6ecce3e0ff69e09be9/RumChata_Plain.jpg)
![](https://freight.cargo.site/t/original/i/9bb989e563b1f35cc8ac73372a2af29a3c7b4e93f89aa17fbed11f0fcf5c39ec/RumChata_Change.jpg)
![](https://freight.cargo.site/t/original/i/e02960c1ca01539a59259d3b34716622f65b3c0569ab4a937702ba02da854d77/RumChata_Tuesday.jpg)
![](https://freight.cargo.site/t/original/i/2300056e127574408359b6f5da8b1e7b8d55aac913f028c6584b46c8b7df06b9/RumChata_LessOld.jpg)
I even got my name on the cover of a fake novel.
![](https://freight.cargo.site/t/original/i/eeafe1a25ad0dfc738dd0927bdbe4a582d8cd94a649f1a7002a78d6cd7e2f44b/upload-f0b20fed-7a62-431a-8926-87c23ac98e75-1.jpg)
Made with Rob Baird, Ryan Durr, Aisha Hakim, and Thomas Sullivan.