Rumchata: Book Clubbers


Rumchata is a horchata and rum liqueur. This unusual combination of ingredients leads people to see it more as an occassion beverage than their go-to drink. That’s why Rumchata asked us to create a brand platform that inspired people to make everyday an occassion. 

We created, ‘Have Your Unusual,’ and launched with a spot that takes the everyday and turns it into ‘you don’t see that every day.’ Because you may never regret having a usual night the next morning, but years later you’ll wish you’d done ‘the usual’ a lot less.

Featured by: Adweek, Adage, LBB, Muse, Webbys Honoree Best Copywriting.

I even got my name on the cover of a fake novel.

Made with Rob Baird, Ryan Durr, Aisha Hakim, and Thomas Sullivan.