The Container Store: Show Us Your Drawers

The Container Store was doing a rebrand, and needed something big and splashy to bring attention to it. So we came up with a Tik Tok challenge based around the one thing we all have but never show anyone else: our junk drawer. 

The challenge we created ended up showing off The Container Store fans’ once hidden junk drawers to the tune of 8.2 billion views in 3 days. I’m told that’s a lot.

Featured in Adweek, Adage - Top 5 Brand TikToks You Need to Know About Right Now, Bloomberg, People

Made with Greg Hunter, Kellyn Blount, Kymberli Fraser, and Matt Klugman.