Vital Farms: Keeping it Bullshit Free
Vital Farms is an ethical food company that prides itself on transparency, animal welfare, and just plain doing things the right way. They came to us asking for a campaign that helped make the distinction between them, and other, more bullshitty food companies clear.
We created a series of :15 second spots that take place in two worlds - starting in the dark, confusing, bullshit-ridden world of our competitors, and ending in the warm, reasonable, non-shit world of Vital Farms. Plus, we got to stuff three people into a tiny office, which was neat.
Featured by: Adage, the Drum, Modern Farmer
Made with Justin Ralph, Jimmie Blount, Kymberli Fraser, Jenna Krakenburger, and Wendy Ampuero