Wealthsimple: Martin Short’s Short Day at Work
When Wealthsimple came to us, Canada was deep in financial turmoil. Many Canadians felt like no matter how hard they worked, they just couldn’t get ahead. Wealthsimple wanted these Canadians to know that there were solutions. But rather than wallow in the struggle, or pander with false hope, we decided that the answer was a fun, funny spot that landed a simple message: Your money isn’t working hard enough.
To deliver this message, we needed a Canadian who could serve as a believable stand-in for what your money is doing when you’re not optimizing your investments - acting lazy, oafish, and even a little arrogant. The answer was obvious: Martin Short.
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Made with Mills Adams, Zach Watkins, Marcus Brown, and Vi Nguyen