WeTransfer: Together We Make.
WeTransfer needed a global campaign that showed off their new interface. We could have made a boring product demo video. Of course, we would never do that.
We collaborated with Japanese pop/metal band BABYMETAL and up-and-coming fashion designer Tolu Coker to create an exlusive album cover and fashion design that became real, out-in-the-world creative pieces for their fans. Then, we showed how those ideas came to life through WeTransfers platform. As in, the ideas actually became alive.
Featured by: NME, Bandwagon, Adweek, Adage - Top 5 Campaigns You Need to Know About Right Now, Muse
Our billboards all featured real creative work made by WeTransfer affiliated artists, including the album cover and dress from our spots.
![](https://freight.cargo.site/t/original/i/ea965e69b9a7e30bab0c2461d1f86024a0dbd31c262d2e442b72fa61d89d648e/OOH-MOCKUP-1.jpg)
![](https://freight.cargo.site/t/original/i/c4d73e0c68425c88c6ed887ae6a76d952f8c69aa7be78fc9a9c3a1a73c615891/IMG_0051.jpg)
![](https://freight.cargo.site/t/original/i/bd5c3a07bb09187bf1863b3ff74ac98e9c783569aa2cbc94e9c365277e55a54c/NY179---Thompson-St---Canal-St-WeTrasfer-POP2.jpg)
![](https://freight.cargo.site/t/original/i/243698f58466186a10a30c66ff6fdcd37846deef81ee9858707a8eb1c6783c06/OOH-MOCK-UP-9-.jpg)
![](https://freight.cargo.site/t/original/i/ed400205395c9ef2f53c5790dffa48bf15ebdbeeeec1d1faf2579631b98fe952/OOH-MOCK-UP-7.jpg)
![](https://freight.cargo.site/t/original/i/1b1d605283611307ee633abfa0619bbb998cab31c67c1ea7e49e8ffd3c798e52/Screen-Shot-2022-11-10-at-10.53.33-PM.png)
![](https://freight.cargo.site/t/original/i/8221545ef387646b136ba85c4f297082397d2c664889fd370f9ace3fc15664ff/tolu-coker-dress-2.jpeg)
![](https://freight.cargo.site/t/original/i/a70778515cf237641001c14015a676b7cf6b7e0783c4e682f9840bdc6ed9e055/tolu-coker-dress.jpeg)
Made with Zach Watkins, Marcus Brown, and Jeff Anderson.