XFINITY: Be the Best at Watching Sports
Xfinity faced a critical challenge heading into the fall sports season: standing out in an increasingly fragmented streaming market. With more than 70% of internet traffic now driven by live sports and entertainment streaming, Xfinity needed to reinforce its superiority in speed, reliability, and simplicity, all while connecting emotionally with audiences.
So we treated the act of watching sports as a competitive sport itself. A competition that can only be won with the right teammates. Enter their “Be The Best At Watching Sports” campaign, featuring the ultimate bromantic sports-watching dream team: Vince Vaughn, Owen Wilson, and director David Dobkin, reuniting for the first time since Wedding Crashers nearly 20 years ago. Together, they tap into the sacred world of male-bonding to present watching sports as a team sport, when you watch sports with Xfinity.
Recognized by: The New York Times, Variety, Today, Adweek, AdAge, Muse
Made with Mills Adam, Greg Hunter, and Kellyn Blount