https://andrewsingletonwriting.com Andrew Singleton - Copywriter/Creative Director Tue, 06 Jan 2026 17:47:08 +0000 https://andrewsingletonwriting.com en https://andrewsingletonwriting.com/Andrew-Singleton-Copywriter-Creative-Director-Not-British-1 Sat, 27 Jan 2024 20:42:11 +0000 Andrew Singleton - Copywriter/Creative Director https://andrewsingletonwriting.com/Andrew-Singleton-Copywriter-Creative-Director-Not-British-1 XFINITYreunites an&nbsp;ICONIC FILM DUO WEALTHSIMPLE doesn’t get their money’s worth from MARTIN SHORT GMC redefines an AMERICAN CLASSIC XFINITYbrings on a new era of WIFI ABUNDANCE FREE REIN&nbsp; builds a coffee brand that’s the stuff of COWBOY LEGEND MCSWEENEY’Smakes bad newsKINDA FUN H-E-B NOW brings back THREE DOORS DOWN RUMCHATA makes book club A LITTLE MORE ‘LIT’&nbsp; AXOS helps you not get ROBBED BY&nbsp; YOUR BANK YETI writes&nbsp;their definitive BRAND BOOK WETRANSER&nbsp; helps monster ideas COME ALIVETHE CONTAINER STORE wants to see your DIRTY DRAWERS FIELD NOTES and questioning everything withAARON DRAPLIN&nbsp; VITAL FARMS is not about that BULLSH*T &nbsp; RODEO meets SCHADEN FREUDE&nbsp; IF YOU CAN’T DANCE then GO TO HELL VIOLIFE inspires us to be FREE CHEESERS CRIBS aren’t just for the RICH &amp; FAMOUS https://andrewsingletonwriting.com/Andrew-Singleton-Copywriter-Creative-Director-not-British Sat, 27 Jan 2024 20:42:11 +0000 Andrew Singleton - Copywriter/Creative Director https://andrewsingletonwriting.com/Andrew-Singleton-Copywriter-Creative-Director-not-British I’m a writer who’s been lucky to partner with incredible people and brands to make work that has been covered in CNN, USA Today, Yahoo News, People, Esquire, Vulture, NME, and the prestigious, coveted Home Furnishings News. In 2025 Adweek named me one of the 100 Most Creative People in Advertising. My satire is some of the most read on the internet, has been taught in college courses, and read on internationally syndicated radio shows and podcasts. I also recently lost 3 pounds. I don’t think it’s water weight either. I love doing cool stuff with cool people, so don’t hesitate to reach out. andrewsingleton4@gmail.com 404-642-2621 https://andrewsingletonwriting.com/XFINITY Mon, 05 May 2025 15:50:53 +0000 Andrew Singleton - Copywriter/Creative Director https://andrewsingletonwriting.com/XFINITY XFINITY: The Wifi Is BoomingXfinity had lost 430,000 customers over the last year as more and more people cut the chord. They need to completely reposition themselves not as a traditional cable company, but the country’s most premier WiFi provider. And according to the 2023 Consumer Reports American Experiences Survey, seventy-eight percent of consumers think WiFi is as crucial as water and electricity in their home. Our goal was to position WiFi as the world’s most precious resource, and Xfinity as its most abundant provider. So we pitched the tagline “The WiFi is Booming” then watched as, in a matter of weeks, this little line changed everything about the way Xfinity operated, and showed up everywhere from fan signs at Phillies games, to a shoutout on Sportscenter, to Sphere in Las Vegas. Recognized by: Adweek, Adage, LBB, Muse, Campaign US, People, Yahoo Finance, Sportscenter&nbsp; <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/2f356984b12cb03d989b26a2d6d1295781eec192c7040e51175e1cc5ea8e5fd0/RD_OOH_14x48_BRAND_EXTENDED_V5.jpg" data-mid="232818605" border="0" src="https://freight.cargo.site/w/1000/i/2f356984b12cb03d989b26a2d6d1295781eec192c7040e51175e1cc5ea8e5fd0/RD_OOH_14x48_BRAND_EXTENDED_V5.jpg" /><img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/605c97ec5955b6fdbf0e5f59d5c7e896eea45e51aa3412707e2cd5b1f8ebc0c6/xfinity_Digital_OOH_01.gif" data-mid="232818609" border="0" src="https://freight.cargo.site/w/1000/i/605c97ec5955b6fdbf0e5f59d5c7e896eea45e51aa3412707e2cd5b1f8ebc0c6/xfinity_Digital_OOH_01.gif" /> <img width="1500" height="843" width_o="1500" height_o="843" data-src="https://freight.cargo.site/t/original/i/4f75acd47ad87233afed34d592bf123e1821be53c1a2e05c51808122ea060515/HM_BANNER_049-copy.jpg" data-mid="232818606" border="0" src="https://freight.cargo.site/w/1000/i/4f75acd47ad87233afed34d592bf123e1821be53c1a2e05c51808122ea060515/HM_BANNER_049-copy.jpg" /> <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/97697b7f4bfdaf19c47a9cf8854967a0b96d153ebdbffff9994033164a9ef252/xfinity_Digital_OOH_02.gif" data-mid="232818607" border="0" src="https://freight.cargo.site/w/1000/i/97697b7f4bfdaf19c47a9cf8854967a0b96d153ebdbffff9994033164a9ef252/xfinity_Digital_OOH_02.gif" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/b54e033caf5ba553361093197a64d41defea421e7517fb675ea1b7233b0a7890/XFINITY_OOH_04.png" data-mid="232818608" border="0" 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data-src="https://freight.cargo.site/t/original/i/4088b7801985b97303e6514859a137b2288c0e6f96ae163f2f5b2ec451354ba9/XFINITY_OOH_01B.png" data-mid="232818613" border="0" src="https://freight.cargo.site/w/1000/i/4088b7801985b97303e6514859a137b2288c0e6f96ae163f2f5b2ec451354ba9/XFINITY_OOH_01B.png" /> <img width="800" height="452" width_o="800" height_o="452" data-src="https://freight.cargo.site/t/original/i/11cfb494afe5ff257d28346c613de3358542f792f2b4a6b4a35dfc8bdb4997db/booming-image-4.jpeg" data-mid="242514678" border="0" src="https://freight.cargo.site/w/800/i/11cfb494afe5ff257d28346c613de3358542f792f2b4a6b4a35dfc8bdb4997db/booming-image-4.jpeg" /> <img width="2048" height="1069" width_o="2048" height_o="1069" data-src="https://freight.cargo.site/t/original/i/920ee4bbf6301c6f5851c01f8d2ba7c306f613b78f53e0489320723ff778565f/booming-image-2.jpeg" data-mid="242514680" border="0" src="https://freight.cargo.site/w/1000/i/920ee4bbf6301c6f5851c01f8d2ba7c306f613b78f53e0489320723ff778565f/booming-image-2.jpeg" /> <img width="2048" height="1069" width_o="2048" height_o="1069" data-src="https://freight.cargo.site/t/original/i/9ee8575d79525074658a8e871114b240bf8b21beaf84d8e2bdf038a7d00e7eb5/Booming-image.jpeg" data-mid="242514681" border="0" src="https://freight.cargo.site/w/1000/i/9ee8575d79525074658a8e871114b240bf8b21beaf84d8e2bdf038a7d00e7eb5/Booming-image.jpeg" /> <img width="800" height="1066" width_o="800" height_o="1066" data-src="https://freight.cargo.site/t/original/i/52e537f36d8edd2f5624e6e32a08b49a53041554a95ca58623c398a09f073ac8/booming-image-3.jpeg" data-mid="242514677" border="0" src="https://freight.cargo.site/w/800/i/52e537f36d8edd2f5624e6e32a08b49a53041554a95ca58623c398a09f073ac8/booming-image-3.jpeg" /> <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/8013ea313a3625e47d86f7c76933d396889cf8f994cb1e63d5e8c833b67c3671/booming-image-5.jpg" data-mid="242516561" border="0" src="https://freight.cargo.site/w/1000/i/8013ea313a3625e47d86f7c76933d396889cf8f994cb1e63d5e8c833b67c3671/booming-image-5.jpg" /> In Español Made with Mills Adam, Greg Hunter, Kellyn Blount, Tyler Booker, Mel Lin, Guigo Sanchez, Arlo Rosner, and Whitney Cummings https://andrewsingletonwriting.com/XFINITY-SPORTS Tue, 06 Jan 2026 17:47:08 +0000 Andrew Singleton - Copywriter/Creative Director https://andrewsingletonwriting.com/XFINITY-SPORTS XFINITY: Be the Best at Watching SportsXfinity faced a critical challenge heading into the fall sports season: standing out in an increasingly fragmented streaming market. With more than 70% of internet traffic now driven by live sports and entertainment streaming, Xfinity needed to reinforce its superiority in speed, reliability, and simplicity, all while connecting emotionally with audiences. So we treated the act of watching sports as a competitive sport itself. A competition that can only be won with the right teammates. Enter their “Be The Best At Watching Sports” campaign, featuring the ultimate bromantic sports-watching dream team: Vince Vaughn, Owen Wilson, and director David Dobkin, reuniting for the first time since Wedding Crashers nearly 20 years ago. Together, they tap into the sacred world of male-bonding to present watching sports as a team sport, when you watch sports with Xfinity. Recognized by: The New York Times, Variety, Today, Adweek, AdAge, Muse, One Show shortlist. Made with Mills Adam, Greg Hunter, and Kellyn Blount https://andrewsingletonwriting.com/GMC Wed, 30 Apr 2025 17:33:56 +0000 Andrew Singleton - Copywriter/Creative Director https://andrewsingletonwriting.com/GMC GMC: We Are Professional GradeWe Are Professional Grade is the longest running tagline in all of automotive. But lately, GMC felt like they’d lost sight of its meaning. So they put out a call for help. We pitched. We won. We went on to make that pitch work - a series of spots that broke down the professional ethos and showed how its facets are part of the makeup of every single GMC Sierra model, be it technical mastery, American ingenuity, the relentless pursuit of knowledge and excellence, or the understanding that confidence is not bluster, but a hard won achievement. Over the duration of this work’s run, GMC Sierra recorded the best sales year in the history of the company. <img width="2430" height="1368" width_o="2430" height_o="1368" data-src="https://freight.cargo.site/t/original/i/3b7ee2759cdae2d4305ffea0b24d7fcce4aae03db220d3b1536632b5efb7d68f/GMCLOGO.png" data-mid="232812030" border="0" src="https://freight.cargo.site/w/1000/i/3b7ee2759cdae2d4305ffea0b24d7fcce4aae03db220d3b1536632b5efb7d68f/GMCLOGO.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/78cdbb51bcb45fefc7eea944fe8a013b13145d1f903fda951451a5db10cbea74/endcard.gif" data-mid="232812031" border="0" src="https://freight.cargo.site/w/1000/i/78cdbb51bcb45fefc7eea944fe8a013b13145d1f903fda951451a5db10cbea74/endcard.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/678b65904f5ce07e3b2d7c743cd8be0d3bd0bc2e0c4dfb142c8cba399ba9c20a/grille2.gif" data-mid="232812032" border="0" src="https://freight.cargo.site/w/1000/i/678b65904f5ce07e3b2d7c743cd8be0d3bd0bc2e0c4dfb142c8cba399ba9c20a/grille2.gif" /> <img width="7748" height="5168" width_o="7748" height_o="5168" data-src="https://freight.cargo.site/t/original/i/bbfa0fb94bbae735dcd533411d7249f2dc4b73789ec3808bc8e4db6f303690c1/GMC-MY25-DENALI-EV-LD-DENALI-ULT-HD-AT4X-DG-MOVING-PACK-SHOT-FRONT_9194_final.jpg" data-mid="232812048" border="0" src="https://freight.cargo.site/w/1000/i/bbfa0fb94bbae735dcd533411d7249f2dc4b73789ec3808bc8e4db6f303690c1/GMC-MY25-DENALI-EV-LD-DENALI-ULT-HD-AT4X-DG-MOVING-PACK-SHOT-FRONT_9194_final.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/5999412c676e1c7421785452dfc35fa98e662df68ad70d3c73908e8ebcb15308/GMC-MY25-DENALI-EV-DG-STATIC-FRONT-3-4_11063_final.jpg" data-mid="232812047" border="0" src="https://freight.cargo.site/w/1000/i/5999412c676e1c7421785452dfc35fa98e662df68ad70d3c73908e8ebcb15308/GMC-MY25-DENALI-EV-DG-STATIC-FRONT-3-4_11063_final.jpg" /> <img width="7720" height="5149" width_o="7720" height_o="5149" data-src="https://freight.cargo.site/t/original/i/8549a52a3f4a923d13997412b6bc3c9bf1a08625fa524a7784e85ac56a6afd10/GMC-MY25-DENALI-EV-DG-CAR-TO-CAR_1276_final.jpg" data-mid="232812046" border="0" src="https://freight.cargo.site/w/1000/i/8549a52a3f4a923d13997412b6bc3c9bf1a08625fa524a7784e85ac56a6afd10/GMC-MY25-DENALI-EV-DG-CAR-TO-CAR_1276_final.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/5b963b37ee80852dfb168f215016824fdeab433f6411e4dd993a14bccd18c701/GMC-MY25-DENALI-EV-DG-PERFORMANCE-SHOT-HAND-HELD_8935_final.jpg" data-mid="232812755" border="0" 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src="https://freight.cargo.site/w/1000/i/044dce1887265f3fe4d67f98692ace0690c3b11e39561e42638ba53ecb1497ca/GMC-MY25-LD-DENALI-ULT-DG-CAR-TO-CAR_2137_final.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/b4b1d590f22550bc6824a1598712c0ed32582b28f222fff9e01ea1f05c6aa515/25PGSRLD94029_V1_FINAL.jpg" data-mid="232812941" border="0" src="https://freight.cargo.site/w/1000/i/b4b1d590f22550bc6824a1598712c0ed32582b28f222fff9e01ea1f05c6aa515/25PGSRLD94029_V1_FINAL.jpg" /> Made with Mills Adams, Zach Watkins, Jeff Anderson, Aggie Ryan, Montana Sparkman, Heath Tavrides, and Kasia Olczak https://andrewsingletonwriting.com/WEALTHSIMPLE Mon, 25 Dec 2023 14:07:54 +0000 Andrew Singleton - Copywriter/Creative Director https://andrewsingletonwriting.com/WEALTHSIMPLE WEALTHSIMPLE: Martin Short’s Short Day at Work When Wealthsimple came to us, Canada was deep in financial turmoil. Many Canadians felt like no matter how hard they worked, they just couldn’t get ahead. Wealthsimple wanted these Canadians to know that there were solutions. But rather than wallow in the struggle, or pander with false hope, we decided that the answer was a fun, funny spot that landed a simple message: Your money isn’t working hard enough. To deliver this message, we needed a Canadian who could serve as a believable stand-in for what your money is doing when you’re not optimizing your investments - acting lazy, oafish, and even a little arrogant. The answer was obvious: Martin Short. Recognized by: Adweek, Adage - Top 5 Campaigns You Need to Know About, Muse by Clio, Clios Shortlist, One Show Shortlist, ADC Shortlist, Webbys Honorable Mention Made with Mills Adams, Zach Watkins, Marcus Brown, and Vi Nguyen https://andrewsingletonwriting.com/FREE-REIN Tue, 03 Oct 2023 16:43:01 +0000 Andrew Singleton - Copywriter/Creative Director https://andrewsingletonwriting.com/FREE-REIN FREE REIN COFFEE COMPANY: Get Up &amp; Get After It Yellowstone star Cole Hauser came to us because he was founding a coffee company, and he needed a brand. So we invented one for him, creating everything from the name itself, to the logo, to the product names, to the packaging design, to the tone of voice, including all product and web copy, to t-shirts and icon ideas. Everything. From scratch.Recognized by: People, Rolling Stone, Forbes, MSN, US Weekly, Yahoo, Vulture, a bunch of CommArts awards, integrated branding system, brand identity, etc. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d1d0a284960f891706834129e353110d4a1b7c1bebf9d1fe91f5c0cfa485ef26/Free-Rein-Bag-Family.jpeg" data-mid="221295611" border="0" src="https://freight.cargo.site/w/1000/i/d1d0a284960f891706834129e353110d4a1b7c1bebf9d1fe91f5c0cfa485ef26/Free-Rein-Bag-Family.jpeg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0f481473d3fdd7cd9160141ec9dc4c6c4e4185856e9baaa0dd0c7dbb8842b39f/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_05.png" data-mid="221298636" border="0" 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src="https://freight.cargo.site/w/1000/i/d761396817624654e37260dbd9fddf45e8c836c79ed7b36b3a36d476d62407db/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_09.png" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f75b4e74279e4a77c791a5495edd6c92d3f6937d6e4c86d6700b15c0dce2424b/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_10.png" data-mid="221298620" border="0" src="https://freight.cargo.site/w/1000/i/f75b4e74279e4a77c791a5495edd6c92d3f6937d6e4c86d6700b15c0dce2424b/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_10.png" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7237b61e4199f2526a02873d600c2d794878ad2cc487768028f3cfdc63a54e3f/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_11.png" data-mid="221298616" border="0" src="https://freight.cargo.site/w/1000/i/7237b61e4199f2526a02873d600c2d794878ad2cc487768028f3cfdc63a54e3f/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_11.png" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fc5ff386ef132cdc5eae084b07e2a818fc3912d8936b8e903571a9e3b6b0fa1b/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_12.png" data-mid="221298611" border="0" src="https://freight.cargo.site/w/1000/i/fc5ff386ef132cdc5eae084b07e2a818fc3912d8936b8e903571a9e3b6b0fa1b/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_12.png" /> <img width="2088" height="2717" width_o="2088" height_o="2717" data-src="https://freight.cargo.site/t/original/i/08d07bb9743d065ee7b1f739e69eeaed6d5b9a18590940e977942db41fc7b53d/American-Dirt_GB_Back_0166.jpg" data-mid="221298763" border="0" src="https://freight.cargo.site/w/1000/i/08d07bb9743d065ee7b1f739e69eeaed6d5b9a18590940e977942db41fc7b53d/American-Dirt_GB_Back_0166.jpg" /> We named the six original blends <img width="3365" height="2872" width_o="3365" height_o="2872" data-src="https://freight.cargo.site/t/original/i/2e0434428361183a18aa34c425d56a46038c51e5232b4f179dc6fe6d17355305/Branded-Spiced-Roast_GB_Front_0121.jpg" data-mid="221297785" border="0" src="https://freight.cargo.site/w/1000/i/2e0434428361183a18aa34c425d56a46038c51e5232b4f179dc6fe6d17355305/Branded-Spiced-Roast_GB_Front_0121.jpg" /> <img width="3334" height="2800" width_o="3334" height_o="2800" data-src="https://freight.cargo.site/t/original/i/3443bac57dd06997a17b8882b1f5909a038e6f64da2d47ddbfecf72ad83b05f0/Heavy-Spur-High-Caffine_GB_Front_0149.jpg" data-mid="221297786" border="0" src="https://freight.cargo.site/w/1000/i/3443bac57dd06997a17b8882b1f5909a038e6f64da2d47ddbfecf72ad83b05f0/Heavy-Spur-High-Caffine_GB_Front_0149.jpg" /> <img width="3224" height="2716" width_o="3224" height_o="2716" data-src="https://freight.cargo.site/t/original/i/d73e4e89d03679525fd5105d2fa310ab1f347b2efc96cabbe5106ff68c80eae1/Prospect-light-Roast_WB_Front_0129.jpg" data-mid="221297789" border="0" src="https://freight.cargo.site/w/1000/i/d73e4e89d03679525fd5105d2fa310ab1f347b2efc96cabbe5106ff68c80eae1/Prospect-light-Roast_WB_Front_0129.jpg" /> <img width="3329" height="2814" width_o="3329" height_o="2814" data-src="https://freight.cargo.site/t/original/i/7daa58f8e0a2a17ecde25547a571c6b9bd752e5b278e7f412137c8a6fcaf88b2/American-Dirt_GB_Front_0142.jpg" data-mid="221297787" border="0" src="https://freight.cargo.site/w/1000/i/7daa58f8e0a2a17ecde25547a571c6b9bd752e5b278e7f412137c8a6fcaf88b2/American-Dirt_GB_Front_0142.jpg" /> <img width="3315" height="2988" width_o="3315" height_o="2988" data-src="https://freight.cargo.site/t/original/i/04f73c93c7848432042c9a96ccaa1a5643c270acc340bc9564c86108f88e1b3b/Homestead-Medium-Roast_WB_Front_0122.png" data-mid="221297790" border="0" src="https://freight.cargo.site/w/1000/i/04f73c93c7848432042c9a96ccaa1a5643c270acc340bc9564c86108f88e1b3b/Homestead-Medium-Roast_WB_Front_0122.png" /> <img width="3325" height="2776" width_o="3325" height_o="2776" data-src="https://freight.cargo.site/t/original/i/7c3b0b2949e454e46cdef98085239e8dff678678b30b54ce3466eada4620a2a9/Mesteno-Colobian-Supremo_WB_Front_0110.jpg" data-mid="221297788" border="0" src="https://freight.cargo.site/w/1000/i/7c3b0b2949e454e46cdef98085239e8dff678678b30b54ce3466eada4620a2a9/Mesteno-Colobian-Supremo_WB_Front_0110.jpg" /> <img width="1082" height="1454" width_o="1082" height_o="1454" data-src="https://freight.cargo.site/t/original/i/e2a810b49170431013c5b740060d9f6ba2ee7b5d3334e2648695d6ede4dfadb6/Screenshot-2024-11-06-at-6.25.51PM.png" data-mid="221300739" border="0" src="https://freight.cargo.site/w/1000/i/e2a810b49170431013c5b740060d9f6ba2ee7b5d3334e2648695d6ede4dfadb6/Screenshot-2024-11-06-at-6.25.51PM.png" /> <img width="5055" height="3370" width_o="5055" height_o="3370" data-src="https://freight.cargo.site/t/original/i/83741fcc47611ff22e91e2dab25efa346d5abf5d987c2689e05809791bc35314/k-cups_family-2_0783.jpg" data-mid="221298200" border="0" src="https://freight.cargo.site/w/1000/i/83741fcc47611ff22e91e2dab25efa346d5abf5d987c2689e05809791bc35314/k-cups_family-2_0783.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/3ad0223ed651fabf47808e29f204087fe12255be3231fb00e0ab247727a3514e/Free-Rein-Box-Graphic-Split.jpeg" data-mid="221295610" border="0" src="https://freight.cargo.site/w/1000/i/3ad0223ed651fabf47808e29f204087fe12255be3231fb00e0ab247727a3514e/Free-Rein-Box-Graphic-Split.jpeg" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4b9a2042b68c931a28f19ca581532d05e7686179cd287c4ee9dd192b106a004b/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_35.png" data-mid="221300458" border="0" src="https://freight.cargo.site/w/1000/i/4b9a2042b68c931a28f19ca581532d05e7686179cd287c4ee9dd192b106a004b/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_35.png" /> <img width="3744" height="2496" width_o="3744" height_o="2496" data-src="https://freight.cargo.site/t/original/i/4798d5ba9620dd2fa233adfbb0197849c28deb8df72628748878df3774dd7bee/REIN_03832.jpg" data-mid="221295625" border="0" src="https://freight.cargo.site/w/1000/i/4798d5ba9620dd2fa233adfbb0197849c28deb8df72628748878df3774dd7bee/REIN_03832.jpg" /> <img width="2768" height="1554" width_o="2768" height_o="1554" data-src="https://freight.cargo.site/t/original/i/95ca42963746126231bf020ab599f28145acf0ca74416734ae170c6651cbe60b/Screenshot-2024-11-06-at-10.17.36PM.png" data-mid="221310148" border="0" src="https://freight.cargo.site/w/1000/i/95ca42963746126231bf020ab599f28145acf0ca74416734ae170c6651cbe60b/Screenshot-2024-11-06-at-10.17.36PM.png" /> <img width="2766" height="1556" width_o="2766" height_o="1556" data-src="https://freight.cargo.site/t/original/i/153332297329642f4c367db70b5a0180130f9144023f51d69964cf0800aa4b7c/Screenshot-2024-11-06-at-10.16.54PM.png" data-mid="221310149" border="0" src="https://freight.cargo.site/w/1000/i/153332297329642f4c367db70b5a0180130f9144023f51d69964cf0800aa4b7c/Screenshot-2024-11-06-at-10.16.54PM.png" /> <img width="2766" height="1558" width_o="2766" height_o="1558" data-src="https://freight.cargo.site/t/original/i/940a827ff4601dcbf841e944c50c3af64c88a0a87c44071ae630c58e37ec42c2/Screenshot-2024-11-06-at-10.16.27PM.png" data-mid="221310150" border="0" src="https://freight.cargo.site/w/1000/i/940a827ff4601dcbf841e944c50c3af64c88a0a87c44071ae630c58e37ec42c2/Screenshot-2024-11-06-at-10.16.27PM.png" /> For product descriptions etc. check out the website freereincoffee.com The original rules to define our tone of voice <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8693867085a8c456ac7f3e958bac9be352627e212a8518a887cd9b58704e0d04/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_15.png" data-mid="221300461" border="0" src="https://freight.cargo.site/w/1000/i/8693867085a8c456ac7f3e958bac9be352627e212a8518a887cd9b58704e0d04/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_15.png" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/919fbd3cd8b86d501ccbfbf92582408aac7e56cc9d23f32fa1240cddce8ee041/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_16.png" data-mid="221300465" border="0" src="https://freight.cargo.site/w/1000/i/919fbd3cd8b86d501ccbfbf92582408aac7e56cc9d23f32fa1240cddce8ee041/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_16.png" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/761731231c8f2094eb0c44a66c831c22828ccaee928bed3ef4f18445a5c6cfce/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_17.png" data-mid="221300464" border="0" src="https://freight.cargo.site/w/1000/i/761731231c8f2094eb0c44a66c831c22828ccaee928bed3ef4f18445a5c6cfce/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_17.png" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3d60cfd15810863e35574aad059fcbdbb934824e522adf9765bfb2d15ea62460/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_18.png" data-mid="221300463" border="0" src="https://freight.cargo.site/w/1000/i/3d60cfd15810863e35574aad059fcbdbb934824e522adf9765bfb2d15ea62460/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_18.png" /> <img width="5334" height="3000" width_o="5334" height_o="3000" data-src="https://freight.cargo.site/t/original/i/65d11d74f70c417b8c4c2fa293250b1509407d17688bd7692685a9e237581c5d/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_19.png" data-mid="221300462" border="0" src="https://freight.cargo.site/w/1000/i/65d11d74f70c417b8c4c2fa293250b1509407d17688bd7692685a9e237581c5d/FREEREIN_BRAND-STYLE-GUIDE_1.0_Preacher-Clone_Oct-09-152758-2023_Conflict_Page_19.png" />Made with Marissa Servantez, Montana Sparkman, Heath Tavrides, Eugene Lin, and Rob Baird. https://andrewsingletonwriting.com/MCSWEENEY-S Wed, 09 Nov 2022 00:44:38 +0000 Andrew Singleton - Copywriter/Creative Director https://andrewsingletonwriting.com/MCSWEENEY-S MSWEENEY’S INTERNET TENDENCY Some of these pieces have been among the most read satire on the internet in a given year, taught in college creative writing courses, read on podcasts and nationally syndicated radio shows, and even printed and passed out to legislators. Others haven’t.&nbsp; A.I. Economics for Dummies In Our Glorious A.I. Future, There Will Be No Such Thing As Money (For You) I Will Pay Any Amount to Not Pay My Taxes (6th most read article of 2025) Our Company is Doing So Well That You’re All Fired (14th most read article of 2024) I Don’t Care if It’s 90 Degrees, It’s Hot and I’m Wearing a Damn Sweater Nobody Wants to Be a Serf Anymore I&nbsp;Guess I Just Expected a Little More from This Country Quarantine Is a Wonderful Opportunity to Grow as a Person and Regress as a Person https://andrewsingletonwriting.com/RUMCHATA Wed, 09 Nov 2022 00:44:37 +0000 Andrew Singleton - Copywriter/Creative Director https://andrewsingletonwriting.com/RUMCHATA RUMCHATA: Book Clubbers&nbsp; Rumchata is a horchata and rum liqueur. This unusual combination of ingredients leads people to see it more as an occassion beverage than their go-to drink. That’s why Rumchata asked us to create a brand platform that inspired people to make everyday an occassion.&nbsp;We created, ‘Have Your Unusual,’ and launched with a spot that takes the everyday and turns it into ‘you don’t see that every day.’ Because you may never regret having a usual night the next morning, but years later you’ll wish you’d done ‘the usual’ a lot less. Recognized by: Adweek, Adage, LBB, Muse, Webbys Honoree Best Copywriting. <img width="3585" height="2391" width_o="3585" height_o="2391" data-src="https://freight.cargo.site/t/original/i/a46f3627239d5e7fff576dfd23b7557b17ea99d8e9df2fb73664f364c6725f4e/RumChata_Unusual.jpg" data-mid="158542287" border="0" src="https://freight.cargo.site/w/1000/i/a46f3627239d5e7fff576dfd23b7557b17ea99d8e9df2fb73664f364c6725f4e/RumChata_Unusual.jpg" /> <img width="2400" height="1547" width_o="2400" height_o="1547" data-src="https://freight.cargo.site/t/original/i/93233417aff3704aaf8399cf99530eb1a48522624238246e3927679981d9a160/RumChata_Mutiny.jpg" data-mid="158542154" border="0" src="https://freight.cargo.site/w/1000/i/93233417aff3704aaf8399cf99530eb1a48522624238246e3927679981d9a160/RumChata_Mutiny.jpg" /> <img width="5568" height="3711" width_o="5568" height_o="3711" data-src="https://freight.cargo.site/t/original/i/24b0bf27c878570e48bf15415a99a6b96f1185dcd4e3fe6ecce3e0ff69e09be9/RumChata_Plain.jpg" data-mid="158542288" border="0" src="https://freight.cargo.site/w/1000/i/24b0bf27c878570e48bf15415a99a6b96f1185dcd4e3fe6ecce3e0ff69e09be9/RumChata_Plain.jpg" /> <img width="2400" height="1328" width_o="2400" height_o="1328" data-src="https://freight.cargo.site/t/original/i/9bb989e563b1f35cc8ac73372a2af29a3c7b4e93f89aa17fbed11f0fcf5c39ec/RumChata_Change.jpg" data-mid="158542284" border="0" src="https://freight.cargo.site/w/1000/i/9bb989e563b1f35cc8ac73372a2af29a3c7b4e93f89aa17fbed11f0fcf5c39ec/RumChata_Change.jpg" /> <img width="2397" height="1189" width_o="2397" height_o="1189" data-src="https://freight.cargo.site/t/original/i/e02960c1ca01539a59259d3b34716622f65b3c0569ab4a937702ba02da854d77/RumChata_Tuesday.jpg" data-mid="158542290" border="0" src="https://freight.cargo.site/w/1000/i/e02960c1ca01539a59259d3b34716622f65b3c0569ab4a937702ba02da854d77/RumChata_Tuesday.jpg" /> <img width="5184" height="3888" width_o="5184" height_o="3888" data-src="https://freight.cargo.site/t/original/i/2300056e127574408359b6f5da8b1e7b8d55aac913f028c6584b46c8b7df06b9/RumChata_LessOld.jpg" data-mid="158542289" border="0" src="https://freight.cargo.site/w/1000/i/2300056e127574408359b6f5da8b1e7b8d55aac913f028c6584b46c8b7df06b9/RumChata_LessOld.jpg" /> <img width="2508" height="1608" width_o="2508" height_o="1608" data-src="https://freight.cargo.site/t/original/i/eeafe1a25ad0dfc738dd0927bdbe4a582d8cd94a649f1a7002a78d6cd7e2f44b/upload-f0b20fed-7a62-431a-8926-87c23ac98e75-1.jpg" data-mid="158649482" border="0" src="https://freight.cargo.site/w/1000/i/eeafe1a25ad0dfc738dd0927bdbe4a582d8cd94a649f1a7002a78d6cd7e2f44b/upload-f0b20fed-7a62-431a-8926-87c23ac98e75-1.jpg" /> Made with Rob Baird, Ryan Durr, Aisha Hakim, and Thomas Sullivan https://andrewsingletonwriting.com/AXOS Wed, 09 Nov 2022 00:44:37 +0000 Andrew Singleton - Copywriter/Creative Director https://andrewsingletonwriting.com/AXOS AXOS BANK: Banker Robbers People pay on average $400 a year in hidden bank fees. That’s robbery. Axos Bank doesn’t have any of those fees, so we made this campaign, letting people know they don’t have to put up with being extorted.Recognized by: Adweek - Ad of the Day, Creativity - Pick of the Day, Adage - Top 5 Ideas You Need to Know About We rigged a security cam on set on the day of our shoot and captured CCTV footage of this outrgeous crime, then we used the footage to headline fake news articles that supported our launch <img width="4500" height="6600" width_o="4500" height_o="6600" data-src="https://freight.cargo.site/t/original/i/c2a525fd26f7885d3147e56f92287a52d833950392ebd94cb6ada3925c0a79dc/Axos-Native-Article.png" data-mid="158523677" border="0" src="https://freight.cargo.site/w/1000/i/c2a525fd26f7885d3147e56f92287a52d833950392ebd94cb6ada3925c0a79dc/Axos-Native-Article.png" /> We followed up the video launch with social/digital wanted poster content <img width="1280" height="666" width_o="1280" height_o="666" data-src="https://freight.cargo.site/t/original/i/02a22684109f827244a0da9079eb185c0dd6f44c47e117e192276b38815b7061/Axos-Poster-2.png" data-mid="158521788" border="0" src="https://freight.cargo.site/w/1000/i/02a22684109f827244a0da9079eb185c0dd6f44c47e117e192276b38815b7061/Axos-Poster-2.png" /> <img width="1280" height="682" width_o="1280" height_o="682" data-src="https://freight.cargo.site/t/original/i/93450fb33cf6b317e000d934f3c86b6b0d35e8fce079fc1446d4b7888ffb16ae/Axos-Poster-3.png" data-mid="158521793" border="0" src="https://freight.cargo.site/w/1000/i/93450fb33cf6b317e000d934f3c86b6b0d35e8fce079fc1446d4b7888ffb16ae/Axos-Poster-3.png" /> <img width="1280" height="672" width_o="1280" height_o="672" data-src="https://freight.cargo.site/t/original/i/2de73a98ffe07cc6f21ba881e7841a0ba33fc2ca8117fb82b587ed6e2eac019f/Axos-Poster.png" data-mid="158521799" border="0" src="https://freight.cargo.site/w/1000/i/2de73a98ffe07cc6f21ba881e7841a0ba33fc2ca8117fb82b587ed6e2eac019f/Axos-Poster.png" /> Made with Chuck McBride, Sean Flores, John Gilchrist, and Michael Huntley&nbsp;