GMC: We Are Professional Grade
We Are Professional Grade is the longest running tagline in all of automotive. But lately, GMC felt like they’d lost sight of its meaning. So they put out a call for help. We pitched. We won. We went on to make that pitch work - a series of spots that broke down the professional ethos and showed how its facets are part of the makeup of every single GMC Sierra model, be it technical mastery, American ingenuity, the relentless pursuit of knowledge and excellence, or the understanding that confidence is not bluster, but a hard won achievement. In doing so, we created a platform and philosophy that will guide GMC work for years to come.
Made with Mills Adams, Zach Watkins, Jeff Anderson, Aggie Ryan, Montana Sparkman, Heath Tavrides, and Kasia Olczak